Quizás estoy escribiendo muy tarde sobre esta serie, pero la verdad es que hoy más que nunca le encuentro sentido a todo lo que me transmitió en septiembre de 2019, un mes antes del famoso “estallido social” en Chile (para el que ha visto la serie, entenderá que es un dato que resuena en la trama).
Para mi, Years & Years es la mejor serie futurista que he visto, incluso mejor que Black Mirror y otras que hablan del futuro del mundo – ¿por qué? – porque la trama no se basa en el ecosistema digital, ni en avances tecnológicos fantásticos que imitan la vida de los supersónicos, si no
{“type”:”elementor”,”siteurl”:”https://mascadaestudio.cl/wp-json/”,”elements”:[{“id”:”d5090e6″,”elType”:”widget”,”isInner”:false,”isLocked”:false,”settings”:{“editor”:”
\n
Solo para que tengas en cuenta algunos puntos importantes, te recuerdo el escenario de competencia feroz en el que nos encontramos, en donde tener una estrategia puede hacer que te diferencies entre la abundante oferta de productos y servicios:
\n\n\n
\n
Algunas de las características del mercado actual:
\n\n
\n
Saturación del Mercado: La mayoría de los mercados están saturados de productos y servicios similares. Los consumidores se enfrentan a una abrumadora cantidad de opciones, lo que hace que la diferenciación sea fundamental.
\n\n
\n
Cambios en el Comportamiento del Consumidor: Los consumidores modernos son más exigentes y conscientes de la calidad. Buscan marcas que no solo ofrezcan productos o servicios de calidad, sino que también compartan valores y les ofrezcan una experiencia auténtica.
\n\n\n
\n
Impacto de las Redes Sociales: Las redes sociales han empoderado a los consumidores, permitiéndoles expresar sus opiniones y experiencias. Una estrategia de marca sólida es esencial para gestionar la reputación en línea.
\n\n\n
\n
Globalización y Acceso a Mercados Internacionales: Las empresas y marcas personales tienen la oportunidad de expandirse a nivel global, pero esto también implica una mayor competencia. La estrategia de marca debe adaptarse a diversos mercados y culturas.
\n\n\n
\n
Importancia de la Estrategia de Marca
\n\n\n
\n
La estrategia de marca es mucho más que un logo atractivo o una paleta de colores elegante.
Es la promesa que haces a tus clientes, la historia que cuentas y la experiencia que ofreces. Aquí hay algunas razones por las que la estrategia de marca es esencial:
\n\n
\n
Diferenciación: Permite destacarse en un mercado saturado y competir en base a factores más allá del precio.
\n\n\n
\n
Conexión Emocional: Una estrategia de marca efectiva crea una conexión emocional con tu audiencia, lo que fomenta la lealtad y la retención de clientes.
\n\n\n
\n
Consistencia: Garantiza que tu mensaje y la experiencia del cliente sean coherentes en todos los puntos de contacto, desde tu sitio web hasta las redes sociales y más.
\n\n\n
\n
Reputación y Confianza: Una marca sólida construye una reputación positiva y genera confianza en tu público.
\n\n\n
\n
Facilita la Toma de Decisiones: Ayuda a los consumidores a tomar decisiones informadas al ofrecer claridad sobre lo que representas y lo que puedes ofrecerles.
\n\n\n
\n
Conclusión
La estrategia de marca es una inversión fundamental en el éxito a largo plazo de tu negocio o marca personal. En un mercado saturado y cambiante, es la estrategia de marca la que te permitirá destacarte, conectar con tu audiencia y construir una base sólida de clientes leales.
“,”drop_cap”:””,”text_columns”:””,”text_columns_tablet”:””,”text_columns_mobile”:””,”column_gap”:{“unit”:”px”,”size”:””,”sizes”:[]},”column_gap_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”column_gap_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”align”:””,”align_tablet”:””,”align_mobile”:””,”text_color”:””,”typography_typography”:””,”typography_font_family”:””,”typography_font_size”:{“unit”:”px”,”size”:””,”sizes”:[]},”typography_font_size_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”typography_font_size_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”typography_font_weight”:””,”typography_text_transform”:””,”typography_font_style”:””,”typography_text_decoration”:””,”typography_line_height”:{“unit”:”px”,”size”:””,”sizes”:[]},”typography_line_height_tablet”:{“unit”:”em”,”size”:””,”sizes”:[]},”typography_line_height_mobile”:{“unit”:”em”,”size”:””,”sizes”:[]},”typography_letter_spacing”:{“unit”:”px”,”size”:””,”sizes”:[]},”typography_letter_spacing_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”typography_letter_spacing_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”typography_word_spacing”:{“unit”:”px”,”size”:””,”sizes”:[]},”typography_word_spacing_tablet”:{“unit”:”em”,”size”:””,”sizes”:[]},”typography_word_spacing_mobile”:{“unit”:”em”,”size”:””,”sizes”:[]},”text_shadow_text_shadow_type”:””,”text_shadow_text_shadow”:{“horizontal”:0,”vertical”:0,”blur”:10,”color”:”rgba(0,0,0,0.3)”},”drop_cap_view”:”default”,”drop_cap_primary_color”:””,”drop_cap_secondary_color”:””,”drop_cap_shadow_text_shadow_type”:””,”drop_cap_shadow_text_shadow”:{“horizontal”:0,”vertical”:0,”blur”:10,”color”:”rgba(0,0,0,0.3)”},”drop_cap_size”:{“unit”:”px”,”size”:5,”sizes”:[]},”drop_cap_space”:{“unit”:”px”,”size”:10,”sizes”:[]},”drop_cap_border_radius”:{“unit”:”%”,”size”:””,”sizes”:[]},”drop_cap_border_width”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”drop_cap_typography_typography”:””,”drop_cap_typography_font_family”:””,”drop_cap_typography_font_size”:{“unit”:”px”,”size”:””,”sizes”:[]},”drop_cap_typography_font_size_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”drop_cap_typography_font_size_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”drop_cap_typography_font_weight”:””,”drop_cap_typography_text_transform”:””,”drop_cap_typography_font_style”:””,”drop_cap_typography_text_decoration”:””,”drop_cap_typography_line_height”:{“unit”:”px”,”size”:””,”sizes”:[]},”drop_cap_typography_line_height_tablet”:{“unit”:”em”,”size”:””,”sizes”:[]},”drop_cap_typography_line_height_mobile”:{“unit”:”em”,”size”:””,”sizes”:[]},”drop_cap_typography_word_spacing”:{“unit”:”px”,”size”:””,”sizes”:[]},”drop_cap_typography_word_spacing_tablet”:{“unit”:”em”,”size”:””,”sizes”:[]},”drop_cap_typography_word_spacing_mobile”:{“unit”:”em”,”size”:””,”sizes”:[]},”_title”:””,”_margin”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_margin_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_margin_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_padding”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_padding_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_padding_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_element_width”:””,”_element_width_tablet”:””,”_element_width_mobile”:””,”_element_custom_width”:{“unit”:”%”,”size”:””,”sizes”:[]},”_element_custom_width_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_element_custom_width_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_flex_align_self”:””,”_flex_align_self_tablet”:””,”_flex_align_self_mobile”:””,”_flex_order”:””,”_flex_order_tablet”:””,”_flex_order_mobile”:””,”_flex_order_custom”:””,”_flex_order_custom_tablet”:””,”_flex_order_custom_mobile”:””,”_flex_size”:””,”_flex_size_tablet”:””,”_flex_size_mobile”:””,”_flex_grow”:1,”_flex_grow_tablet”:””,”_flex_grow_mobile”:””,”_flex_shrink”:1,”_flex_shrink_tablet”:””,”_flex_shrink_mobile”:””,”_element_vertical_align”:””,”_element_vertical_align_tablet”:””,”_element_vertical_align_mobile”:””,”_position”:””,”_offset_orientation_h”:”start”,”_offset_x”:{“unit”:”px”,”size”:0,”sizes”:[]},”_offset_x_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_x_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_x_end”:{“unit”:”px”,”size”:0,”sizes”:[]},”_offset_x_end_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_x_end_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_orientation_v”:”start”,”_offset_y”:{“unit”:”px”,”size”:0,”sizes”:[]},”_offset_y_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_y_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_y_end”:{“unit”:”px”,”size”:0,”sizes”:[]},”_offset_y_end_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_offset_y_end_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_z_index”:””,”_z_index_tablet”:””,”_z_index_mobile”:””,”_element_id”:””,”_css_classes”:””,”jet_family_widget_is_order_orientaion”:”false”,”jet_family_widget_order_orientaion”:””,”jet_family_widget_order_orientaion_tablet”:””,”jet_family_widget_order_orientaion_mobile”:””,”jet_family_widget_is_flex_basis”:”false”,”jet_family_widget_flex_basis”:{“unit”:”px”,”size”:0,”sizes”:[]},”jet_family_widget_flex_basis_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_family_widget_flex_basis_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”jedv_enabled”:””,”jedv_type”:”show”,”jedv_conditions”:[{“jedv_condition”:””,”_id”:”13b7d5d”,”jedv_user_role”:””,”jedv_user_id”:””,”jedv_field”:””,”jedv_value”:””,”jedv_context”:”default”,”fields_list”:””,”user_context”:”current_user”,”query_id”:””,”terms_taxonomy”:””,”time_from”:””,”time_to”:””,”week_days”:[],”item_number”:””,”each_item_number”:””,”jedv_data_type”:”chars”}],”jedv_relation”:”AND”,”jet_tricks_widget_parallax”:”false”,”jet_tricks_widget_parallax_speed”:{“unit”:”%”,”size”:50,”sizes”:[]},”jet_tricks_widget_parallax_invert”:”false”,”jet_tricks_widget_parallax_on”:[“desktop”,”tablet”],”jet_tricks_widget_satellite”:”false”,”jet_tricks_widget_satellite_type”:”text”,”jet_tricks_widget_satellite_text”:””,”selected_jet_tricks_widget_satellite_icon”:{“value”:”fas fa-plus”,”library”:”fa-solid”},”jet_tricks_widget_satellite_image”:{“url”:”https://mascadaestudio.cl/wp-content/plugins/elementor/assets/images/placeholder.png”,”id”:””,”size”:””},”jet_tricks_widget_satellite_position”:”top-center”,”jet_tricks_widget_satellite_x_offset”:{“unit”:”px”,”size”:0,”sizes”:[]},”jet_tricks_widget_satellite_x_offset_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_x_offset_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_y_offset”:{“unit”:”px”,”size”:0,”sizes”:[]},”jet_tricks_widget_satellite_y_offset_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_y_offset_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_rotate”:{“unit”:”deg”,”size”:0,”sizes”:[]},”jet_tricks_widget_satellite_rotate_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_rotate_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_z”:2,”jet_tricks_widget_satellite_z_tablet”:””,”jet_tricks_widget_satellite_z_mobile”:””,”jet_tricks_widget_satellite_text_color”:””,”jet_tricks_widget_satellite_text_typography_typography”:””,”jet_tricks_widget_satellite_text_typography_font_family”:””,”jet_tricks_widget_satellite_text_typography_font_size”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_text_typography_font_size_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_text_typography_font_size_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_text_typography_font_weight”:””,”jet_tricks_widget_satellite_text_typography_text_transform”:””,”jet_tricks_widget_satellite_text_typography_font_style”:””,”jet_tricks_widget_satellite_text_typography_text_decoration”:””,”jet_tricks_widget_satellite_text_typography_line_height”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_text_typography_line_height_tablet”:{“unit”:”em”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_text_typography_line_height_mobile”:{“unit”:”em”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_text_typography_letter_spacing”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_text_typography_letter_spacing_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_text_typography_letter_spacing_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_text_typography_word_spacing”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_text_typography_word_spacing_tablet”:{“unit”:”em”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_text_typography_word_spacing_mobile”:{“unit”:”em”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_text_shadow_text_shadow_type”:””,”jet_tricks_widget_satellite_text_shadow_text_shadow”:{“horizontal”:0,”vertical”:0,”blur”:10,”color”:”rgba(0,0,0,0.3)”},”jet_tricks_widget_satellite_image_width”:200,”jet_tricks_widget_satellite_image_width_tablet”:””,”jet_tricks_widget_satellite_image_width_mobile”:””,”jet_tricks_widget_satellite_image_height”:200,”jet_tricks_widget_satellite_image_height_tablet”:””,”jet_tricks_widget_satellite_image_height_mobile”:””,”jet_tricks_widget_satellite_icon_box_popover_toggle”:””,”jet_tricks_widget_satellite_icon_box_background”:””,”jet_tricks_widget_satellite_icon_box_color”:””,”jet_tricks_widget_satellite_icon_box_color_stop”:{“unit”:”%”,”size”:0,”sizes”:[]},”jet_tricks_widget_satellite_icon_box_color_b”:”#f2295b”,”jet_tricks_widget_satellite_icon_box_color_b_stop”:{“unit”:”%”,”size”:100,”sizes”:[]},”jet_tricks_widget_satellite_icon_box_gradient_type”:”linear”,”jet_tricks_widget_satellite_icon_box_gradient_angle”:{“unit”:”deg”,”size”:180,”sizes”:[]},”jet_tricks_widget_satellite_icon_box_gradient_position”:”center center”,”jet_tricks_widget_satellite_icon_box_box_font_color”:””,”jet_tricks_widget_satellite_icon_box_box_font_size”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_icon_box_box_font_size_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_icon_box_box_font_size_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_icon_box_box_size”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_icon_box_box_size_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_icon_box_box_size_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_satellite_icon_box_box_border”:””,”jet_tricks_widget_satellite_icon_box_box_border_width”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”jet_tricks_widget_satellite_icon_box_box_border_color”:””,”jet_tricks_widget_satellite_icon_box_box_border_radius”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”jet_tricks_widget_satellite_icon_box_allow_box_shadow”:””,”jet_tricks_widget_satellite_icon_box_box_shadow”:{“horizontal”:0,”vertical”:0,”blur”:10,”spread”:0,”color”:”rgba(0,0,0,0.5)”},”jet_tricks_widget_satellite_icon_box_box_shadow_position”:” “,”jet_tricks_widget_satellite_css_filters_css_filter”:””,”jet_tricks_widget_satellite_css_filters_blur”:{“unit”:”px”,”size”:0,”sizes”:[]},”jet_tricks_widget_satellite_css_filters_brightness”:{“unit”:”px”,”size”:100,”sizes”:[]},”jet_tricks_widget_satellite_css_filters_contrast”:{“unit”:”px”,”size”:100,”sizes”:[]},”jet_tricks_widget_satellite_css_filters_saturate”:{“unit”:”px”,”size”:100,”sizes”:[]},”jet_tricks_widget_satellite_css_filters_hue”:{“unit”:”px”,”size”:0,”sizes”:[]},”jet_tricks_widget_tooltip”:”false”,”jet_tricks_widget_tooltip_description”:”This is Tooltip!”,”jet_tricks_widget_tooltip_placement”:”top”,”jet_tricks_widget_tooltip_arrow”:”true”,”jet_tricks_widget_tooltip_animation”:”fade”,”jet_tricks_widget_tooltip_trigger”:”mouseenter”,”jet_tricks_widget_tooltip_delay”:{“unit”:”px”,”size”:0,”sizes”:[]},”jet_tricks_widget_tooltip_x_offset”:0,”jet_tricks_widget_tooltip_y_offset”:0,”jet_tricks_widget_tooltip_z_index”:999,”jet_tricks_widget_tooltip_custom_selector”:””,”jet_tricks_widget_tooltip_width”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_width_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_width_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_typography_typography”:””,”jet_tricks_widget_tooltip_typography_font_family”:””,”jet_tricks_widget_tooltip_typography_font_size”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_typography_font_size_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_typography_font_size_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_typography_font_weight”:””,”jet_tricks_widget_tooltip_typography_text_transform”:””,”jet_tricks_widget_tooltip_typography_font_style”:””,”jet_tricks_widget_tooltip_typography_text_decoration”:””,”jet_tricks_widget_tooltip_typography_line_height”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_typography_line_height_tablet”:{“unit”:”em”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_typography_line_height_mobile”:{“unit”:”em”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_typography_letter_spacing”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_typography_letter_spacing_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_typography_letter_spacing_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_typography_word_spacing”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_typography_word_spacing_tablet”:{“unit”:”em”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_typography_word_spacing_mobile”:{“unit”:”em”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_color”:””,”jet_tricks_widget_tooltip_text_align”:”center”,”jet_tricks_widget_tooltip_background_background”:””,”jet_tricks_widget_tooltip_background_color”:””,”jet_tricks_widget_tooltip_background_color_stop”:{“unit”:”%”,”size”:0,”sizes”:[]},”jet_tricks_widget_tooltip_background_color_stop_tablet”:{“unit”:”%”},”jet_tricks_widget_tooltip_background_color_stop_mobile”:{“unit”:”%”},”jet_tricks_widget_tooltip_background_color_b”:”#f2295b”,”jet_tricks_widget_tooltip_background_color_b_stop”:{“unit”:”%”,”size”:100,”sizes”:[]},”jet_tricks_widget_tooltip_background_color_b_stop_tablet”:{“unit”:”%”},”jet_tricks_widget_tooltip_background_color_b_stop_mobile”:{“unit”:”%”},”jet_tricks_widget_tooltip_background_gradient_type”:”linear”,”jet_tricks_widget_tooltip_background_gradient_angle”:{“unit”:”deg”,”size”:180,”sizes”:[]},”jet_tricks_widget_tooltip_background_gradient_angle_tablet”:{“unit”:”deg”},”jet_tricks_widget_tooltip_background_gradient_angle_mobile”:{“unit”:”deg”},”jet_tricks_widget_tooltip_background_gradient_position”:”center center”,”jet_tricks_widget_tooltip_background_image”:{“url”:””,”id”:””,”size”:””},”jet_tricks_widget_tooltip_background_image_tablet”:{“url”:””,”id”:””,”size”:””},”jet_tricks_widget_tooltip_background_image_mobile”:{“url”:””,”id”:””,”size”:””},”jet_tricks_widget_tooltip_background_position”:””,”jet_tricks_widget_tooltip_background_position_tablet”:””,”jet_tricks_widget_tooltip_background_position_mobile”:””,”jet_tricks_widget_tooltip_background_xpos”:{“unit”:”px”,”size”:0,”sizes”:[]},”jet_tricks_widget_tooltip_background_xpos_tablet”:{“unit”:”px”,”size”:0,”sizes”:[]},”jet_tricks_widget_tooltip_background_xpos_mobile”:{“unit”:”px”,”size”:0,”sizes”:[]},”jet_tricks_widget_tooltip_background_ypos”:{“unit”:”px”,”size”:0,”sizes”:[]},”jet_tricks_widget_tooltip_background_ypos_tablet”:{“unit”:”px”,”size”:0,”sizes”:[]},”jet_tricks_widget_tooltip_background_ypos_mobile”:{“unit”:”px”,”size”:0,”sizes”:[]},”jet_tricks_widget_tooltip_background_attachment”:””,”jet_tricks_widget_tooltip_background_repeat”:””,”jet_tricks_widget_tooltip_background_repeat_tablet”:””,”jet_tricks_widget_tooltip_background_repeat_mobile”:””,”jet_tricks_widget_tooltip_background_size”:””,”jet_tricks_widget_tooltip_background_size_tablet”:””,”jet_tricks_widget_tooltip_background_size_mobile”:””,”jet_tricks_widget_tooltip_background_bg_width”:{“unit”:”%”,”size”:100,”sizes”:[]},”jet_tricks_widget_tooltip_background_bg_width_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_background_bg_width_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”jet_tricks_widget_tooltip_background_video_link”:””,”jet_tricks_widget_tooltip_background_video_start”:””,”jet_tricks_widget_tooltip_background_video_end”:””,”jet_tricks_widget_tooltip_background_play_once”:””,”jet_tricks_widget_tooltip_background_play_on_mobile”:””,”jet_tricks_widget_tooltip_background_privacy_mode”:””,”jet_tricks_widget_tooltip_background_video_fallback”:{“url”:””,”id”:””,”size”:””},”jet_tricks_widget_tooltip_background_slideshow_gallery”:[],”jet_tricks_widget_tooltip_background_slideshow_loop”:”yes”,”jet_tricks_widget_tooltip_background_slideshow_slide_duration”:5000,”jet_tricks_widget_tooltip_background_slideshow_slide_transition”:”fade”,”jet_tricks_widget_tooltip_background_slideshow_transition_duration”:500,”jet_tricks_widget_tooltip_background_slideshow_background_size”:””,”jet_tricks_widget_tooltip_background_slideshow_background_size_tablet”:””,”jet_tricks_widget_tooltip_background_slideshow_background_size_mobile”:””,”jet_tricks_widget_tooltip_background_slideshow_background_position”:””,”jet_tricks_widget_tooltip_background_slideshow_background_position_tablet”:””,”jet_tricks_widget_tooltip_background_slideshow_background_position_mobile”:””,”jet_tricks_widget_tooltip_background_slideshow_lazyload”:””,”jet_tricks_widget_tooltip_background_slideshow_ken_burns”:””,”jet_tricks_widget_tooltip_background_slideshow_ken_burns_zoom_direction”:”in”,”jet_tricks_widget_tooltip_arrow_color”:””,”jet_tricks_widget_tooltip_padding”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”jet_tricks_widget_tooltip_padding_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”jet_tricks_widget_tooltip_padding_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”jet_tricks_widget_tooltip_border_border”:””,”jet_tricks_widget_tooltip_border_width”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”jet_tricks_widget_tooltip_border_width_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”jet_tricks_widget_tooltip_border_width_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”jet_tricks_widget_tooltip_border_color”:””,”jet_tricks_widget_tooltip_border_radius”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”jet_tricks_widget_tooltip_border_radius_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”jet_tricks_widget_tooltip_border_radius_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”jet_tricks_widget_tooltip_box_shadow_box_shadow_type”:””,”jet_tricks_widget_tooltip_box_shadow_box_shadow”:{“horizontal”:0,”vertical”:0,”blur”:10,”spread”:0,”color”:”rgba(0,0,0,0.5)”},”jet_tricks_widget_tooltip_box_shadow_box_shadow_position”:” “,”motion_fx_motion_fx_scrolling”:””,”motion_fx_translateY_effect”:””,”motion_fx_translateY_direction”:””,”motion_fx_translateY_speed”:{“unit”:”px”,”size”:4,”sizes”:[]},”motion_fx_translateY_affectedRange”:{“unit”:”%”,”size”:””,”sizes”:{“start”:0,”end”:100}},”motion_fx_translateX_effect”:””,”motion_fx_translateX_direction”:””,”motion_fx_translateX_speed”:{“unit”:”px”,”size”:4,”sizes”:[]},”motion_fx_translateX_affectedRange”:{“unit”:”%”,”size”:””,”sizes”:{“start”:0,”end”:100}},”motion_fx_opacity_effect”:””,”motion_fx_opacity_direction”:”out-in”,”motion_fx_opacity_level”:{“unit”:”px”,”size”:10,”sizes”:[]},”motion_fx_opacity_range”:{“unit”:”%”,”size”:””,”sizes”:{“start”:20,”end”:80}},”motion_fx_blur_effect”:””,”motion_fx_blur_direction”:”out-in”,”motion_fx_blur_level”:{“unit”:”px”,”size”:7,”sizes”:[]},”motion_fx_blur_range”:{“unit”:”%”,”size”:””,”sizes”:{“start”:20,”end”:80}},”motion_fx_rotateZ_effect”:””,”motion_fx_rotateZ_direction”:””,”motion_fx_rotateZ_speed”:{“unit”:”px”,”size”:1,”sizes”:[]},”motion_fx_rotateZ_affectedRange”:{“unit”:”%”,”size”:””,”sizes”:{“start”:0,”end”:100}},”motion_fx_scale_effect”:””,”motion_fx_scale_direction”:”out-in”,”motion_fx_scale_speed”:{“unit”:”px”,”size”:4,”sizes”:[]},”motion_fx_scale_range”:{“unit”:”%”,”size”:””,”sizes”:{“start”:20,”end”:80}},”motion_fx_transform_origin_x”:”center”,”motion_fx_transform_origin_y”:”center”,”motion_fx_devices”:[“desktop”,”tablet”,”mobile”],”motion_fx_range”:””,”motion_fx_motion_fx_mouse”:””,”motion_fx_mouseTrack_effect”:””,”motion_fx_mouseTrack_direction”:””,”motion_fx_mouseTrack_speed”:{“unit”:”px”,”size”:1,”sizes”:[]},”motion_fx_tilt_effect”:””,”motion_fx_tilt_direction”:””,”motion_fx_tilt_speed”:{“unit”:”px”,”size”:4,”sizes”:[]},”sticky”:””,”sticky_on”:[“desktop”,”tablet”,”mobile”],”sticky_offset”:0,”sticky_offset_tablet”:””,”sticky_offset_mobile”:””,”sticky_effects_offset”:0,”sticky_effects_offset_tablet”:””,”sticky_effects_offset_mobile”:””,”sticky_parent”:””,”_animation”:””,”_animation_tablet”:””,”_animation_mobile”:””,”animation_duration”:””,”_animation_delay”:””,”_transform_rotate_popover”:””,”_transform_rotateZ_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_rotateZ_effect_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateZ_effect_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotate_3d”:””,”_transform_rotateX_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_rotateX_effect_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateX_effect_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateY_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_rotateY_effect_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateY_effect_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_perspective_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_perspective_effect_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_perspective_effect_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translate_popover”:””,”_transform_translateX_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateX_effect_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateX_effect_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateY_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateY_effect_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateY_effect_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scale_popover”:””,”_transform_keep_proportions”:”yes”,”_transform_scale_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scale_effect_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scale_effect_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleX_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleX_effect_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleX_effect_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleY_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleY_effect_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleY_effect_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_skew_popover”:””,”_transform_skewX_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_skewX_effect_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_skewX_effect_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_skewY_effect”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_skewY_effect_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_skewY_effect_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_flipX_effect”:””,”_transform_flipY_effect”:””,”_transform_rotate_popover_hover”:””,”_transform_rotateZ_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_rotateZ_effect_hover_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateZ_effect_hover_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotate_3d_hover”:””,”_transform_rotateX_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_rotateX_effect_hover_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateX_effect_hover_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateY_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_rotateY_effect_hover_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_rotateY_effect_hover_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_perspective_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_perspective_effect_hover_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_perspective_effect_hover_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translate_popover_hover”:””,”_transform_translateX_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateX_effect_hover_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateX_effect_hover_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateY_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateY_effect_hover_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_translateY_effect_hover_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scale_popover_hover”:””,”_transform_keep_proportions_hover”:”yes”,”_transform_scale_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scale_effect_hover_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scale_effect_hover_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleX_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleX_effect_hover_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleX_effect_hover_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleY_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleY_effect_hover_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_scaleY_effect_hover_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_skew_popover_hover”:””,”_transform_skewX_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_skewX_effect_hover_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_skewX_effect_hover_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_skewY_effect_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”_transform_skewY_effect_hover_tablet”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_skewY_effect_hover_mobile”:{“unit”:”deg”,”size”:””,”sizes”:[]},”_transform_flipX_effect_hover”:””,”_transform_flipY_effect_hover”:””,”_transform_transition_hover”:{“unit”:”px”,”size”:””,”sizes”:[]},”motion_fx_transform_x_anchor_point”:””,”motion_fx_transform_x_anchor_point_tablet”:””,”motion_fx_transform_x_anchor_point_mobile”:””,”motion_fx_transform_y_anchor_point”:””,”motion_fx_transform_y_anchor_point_tablet”:””,”motion_fx_transform_y_anchor_point_mobile”:””,”_background_background”:””,”_background_color”:””,”_background_color_stop”:{“unit”:”%”,”size”:0,”sizes”:[]},”_background_color_stop_tablet”:{“unit”:”%”},”_background_color_stop_mobile”:{“unit”:”%”},”_background_color_b”:”#f2295b”,”_background_color_b_stop”:{“unit”:”%”,”size”:100,”sizes”:[]},”_background_color_b_stop_tablet”:{“unit”:”%”},”_background_color_b_stop_mobile”:{“unit”:”%”},”_background_gradient_type”:”linear”,”_background_gradient_angle”:{“unit”:”deg”,”size”:180,”sizes”:[]},”_background_gradient_angle_tablet”:{“unit”:”deg”},”_background_gradient_angle_mobile”:{“unit”:”deg”},”_background_gradient_position”:”center center”,”_background_image”:{“url”:””,”id”:””,”size”:””},”_background_image_tablet”:{“url”:””,”id”:””,”size”:””},”_background_image_mobile”:{“url”:””,”id”:””,”size”:””},”_background_position”:””,”_background_position_tablet”:””,”_background_position_mobile”:””,”_background_xpos”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_xpos_tablet”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_xpos_mobile”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_ypos”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_ypos_tablet”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_ypos_mobile”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_attachment”:””,”_background_repeat”:””,”_background_repeat_tablet”:””,”_background_repeat_mobile”:””,”_background_size”:””,”_background_size_tablet”:””,”_background_size_mobile”:””,”_background_bg_width”:{“unit”:”%”,”size”:100,”sizes”:[]},”_background_bg_width_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_background_bg_width_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_background_video_link”:””,”_background_video_start”:””,”_background_video_end”:””,”_background_play_once”:””,”_background_play_on_mobile”:””,”_background_privacy_mode”:””,”_background_video_fallback”:{“url”:””,”id”:””,”size”:””},”_background_slideshow_gallery”:[],”_background_slideshow_loop”:”yes”,”_background_slideshow_slide_duration”:5000,”_background_slideshow_slide_transition”:”fade”,”_background_slideshow_transition_duration”:500,”_background_slideshow_background_size”:””,”_background_slideshow_background_size_tablet”:””,”_background_slideshow_background_size_mobile”:””,”_background_slideshow_background_position”:””,”_background_slideshow_background_position_tablet”:””,”_background_slideshow_background_position_mobile”:””,”_background_slideshow_lazyload”:””,”_background_slideshow_ken_burns”:””,”_background_slideshow_ken_burns_zoom_direction”:”in”,”_background_hover_background”:””,”_background_hover_color”:””,”_background_hover_color_stop”:{“unit”:”%”,”size”:0,”sizes”:[]},”_background_hover_color_stop_tablet”:{“unit”:”%”},”_background_hover_color_stop_mobile”:{“unit”:”%”},”_background_hover_color_b”:”#f2295b”,”_background_hover_color_b_stop”:{“unit”:”%”,”size”:100,”sizes”:[]},”_background_hover_color_b_stop_tablet”:{“unit”:”%”},”_background_hover_color_b_stop_mobile”:{“unit”:”%”},”_background_hover_gradient_type”:”linear”,”_background_hover_gradient_angle”:{“unit”:”deg”,”size”:180,”sizes”:[]},”_background_hover_gradient_angle_tablet”:{“unit”:”deg”},”_background_hover_gradient_angle_mobile”:{“unit”:”deg”},”_background_hover_gradient_position”:”center center”,”_background_hover_image”:{“url”:””,”id”:””,”size”:””},”_background_hover_image_tablet”:{“url”:””,”id”:””,”size”:””},”_background_hover_image_mobile”:{“url”:””,”id”:””,”size”:””},”_background_hover_position”:””,”_background_hover_position_tablet”:””,”_background_hover_position_mobile”:””,”_background_hover_xpos”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_hover_xpos_tablet”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_hover_xpos_mobile”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_hover_ypos”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_hover_ypos_tablet”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_hover_ypos_mobile”:{“unit”:”px”,”size”:0,”sizes”:[]},”_background_hover_attachment”:””,”_background_hover_repeat”:””,”_background_hover_repeat_tablet”:””,”_background_hover_repeat_mobile”:””,”_background_hover_size”:””,”_background_hover_size_tablet”:””,”_background_hover_size_mobile”:””,”_background_hover_bg_width”:{“unit”:”%”,”size”:100,”sizes”:[]},”_background_hover_bg_width_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_background_hover_bg_width_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_background_hover_video_link”:””,”_background_hover_video_start”:””,”_background_hover_video_end”:””,”_background_hover_play_once”:””,”_background_hover_play_on_mobile”:””,”_background_hover_privacy_mode”:””,”_background_hover_video_fallback”:{“url”:””,”id”:””,”size”:””},”_background_hover_slideshow_gallery”:[],”_background_hover_slideshow_loop”:”yes”,”_background_hover_slideshow_slide_duration”:5000,”_background_hover_slideshow_slide_transition”:”fade”,”_background_hover_slideshow_transition_duration”:500,”_background_hover_slideshow_background_size”:””,”_background_hover_slideshow_background_size_tablet”:””,”_background_hover_slideshow_background_size_mobile”:””,”_background_hover_slideshow_background_position”:””,”_background_hover_slideshow_background_position_tablet”:””,”_background_hover_slideshow_background_position_mobile”:””,”_background_hover_slideshow_lazyload”:””,”_background_hover_slideshow_ken_burns”:””,”_background_hover_slideshow_ken_burns_zoom_direction”:”in”,”_background_hover_transition”:{“unit”:”px”,”size”:””,”sizes”:[]},”_border_border”:””,”_border_width”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_width_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_width_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_color”:””,”_border_radius”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_radius_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_radius_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_box_shadow_box_shadow_type”:””,”_box_shadow_box_shadow”:{“horizontal”:0,”vertical”:0,”blur”:10,”spread”:0,”color”:”rgba(0,0,0,0.5)”},”_box_shadow_box_shadow_position”:” “,”_border_hover_border”:””,”_border_hover_width”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_hover_width_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_hover_width_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_hover_color”:””,”_border_radius_hover”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_radius_hover_tablet”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_border_radius_hover_mobile”:{“unit”:”px”,”top”:””,”right”:””,”bottom”:””,”left”:””,”isLinked”:true},”_box_shadow_hover_box_shadow_type”:””,”_box_shadow_hover_box_shadow”:{“horizontal”:0,”vertical”:0,”blur”:10,”spread”:0,”color”:”rgba(0,0,0,0.5)”},”_box_shadow_hover_box_shadow_position”:” “,”_border_hover_transition”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_switch”:””,”_mask_shape”:”circle”,”_mask_image”:{“url”:””,”id”:””,”size”:””},”_mask_notice”:””,”_mask_size”:”contain”,”_mask_size_tablet”:””,”_mask_size_mobile”:””,”_mask_size_scale”:{“unit”:”%”,”size”:100,”sizes”:[]},”_mask_size_scale_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_size_scale_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_position”:”center center”,”_mask_position_tablet”:””,”_mask_position_mobile”:””,”_mask_position_x”:{“unit”:”%”,”size”:0,”sizes”:[]},”_mask_position_x_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_position_x_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_position_y”:{“unit”:”%”,”size”:0,”sizes”:[]},”_mask_position_y_tablet”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_position_y_mobile”:{“unit”:”px”,”size”:””,”sizes”:[]},”_mask_repeat”:”no-repeat”,”_mask_repeat_tablet”:””,”_mask_repeat_mobile”:””,”hide_desktop”:””,”hide_tablet”:””,”hide_mobile”:””,”_attributes”:””,”custom_css”:””},”defaultEditSettings”:{“defaultEditRoute”:”content”},”elements”:[],”widgetType”:”text-editor”,”htmlCache”:”\t\t
\n\t\t”,”editSettings”:{“defaultEditRoute”:”content”}}]}
se centra en la evolución (o no evolución, depende del punto de vista que lo mires) del ser humano como sociedad.
La política, la familia, la vida social, el medio ambiente y por sobre todo la muerte, van teniendo cambios tan impresionantemente posibles y reales que da miedo.
¿Qué pasaría si los más grandes temores como padres ya no fuera que tu hijo consumiera drogas o fuera un padre / madre adolescente? y en cambio te enfrentaras a situaciones como tener un hijo que quisiera ser 100% digital “Un hijo transhumano”? ¿O que alguien dictaminara que solo pueden votar y elegir a los líderes de gobierno las personas que tengan un CI determinado ? (quizás esto no sea tan mala idea jejeje).
Viendo cómo los adultos de hoy se dejan absorber por las redes sociales y muchos pierden el control de su tiempo, sus trabajos y por qué no decirlo de su vida entera ¿que podemos esperar de las futuras generaciones?
En fin… Years & Years me voló la cabeza y a medida que avanza el tiempo, me parece más real, más cerca de la verdad, casi casi hoy.
Mención aparte el playlist, simplemente : LO AMÉ.
Fuente: Newsletter #DigitalWellness
Desarrollado por Roxana Rodríguez Lobos, directora de Mascada Estudio
